One to One Marketing – In the Flow

To the amateur, initiating conversation can seem like clinging to a six-gallon bucket of perspiration. To the master marketer, it is simply a matter of connecting. After baptism by fire, I decided to reveal my personal conversational gems that you may learn.

Qualify people quickly for your time.
If a person is not in your flow, let them go. If someone in prospecting cannot commit, provide them a website and phone number, and move on. Most of the time specific questions will turn up the reason for any underlying hesitation. In one to one marketing, allow people to earn your time.

The Connection is Most Important.
Gotta create a connection with a fellow human being. Notice something great about where they live. It might be talking about sports. You may both see something humorous. This is something more along personal lines between you and your prospect. It is one to one marketing, which actually is you and your prospect (not me)

Let go of Rigidity...
...this is what I mean. Yes, ask specific questions that lead the conversation. But it is done in a relaxed way. When your prospect asks you a question, answer with a U-turn. That means an answer followed by a question to them. Remember a favorite coach or mentor from your past? Weren't they just interested in what you were doing? You bet. Just a feeling of another person in the moment with you. Let rigidity go. One to one marketing is a relaxed presence.

It is fun when you get it.
Most people just don't get in the game enough to realize this. Connecting in marketing one to one is highly enjoyable! Let go of saying the right thing. Sometimes I hear a dog barking in the back ground, I ask the person about their dog. Keep it simple super star. Aim for high-touch, not high-tech. You can definitely be low-tech, big-check.

It is an emotional game from your posture of prosperity.
This is the thing people just get over time. It is hard to teach without experience. People are intuitive. They sense when you want the close more than them. It must be the other way around. The understanding comes through when your prospect gets that their benefit exceeds yours. This is also known as posture in one to one marketing.

New folks might require scripts.
Suggesting a script is done here with hesitation. Some people require a starting point (I know I did in the beginning). But keep in mind. Other folks want to connect with the real you. Scripts are what telemarketers see before they hear the dial tone. Get in the flow when you are comfortable. Let the script go.

Let Your Prospect Paint Their Pictures... with your questions!
As kids we enjoyed finger paints. Then water-colors. As adults we picked up the habit of "telling." But telling never paints pictures, as you know. And telling isn't selling if you are one to one marketing. Let your prospect paint her own dreams. Uncover those pictures by asking great questions. As an example, "How would it feel if you had more homes than cars, and then more cars than homes?" Become a master asker.

You are the Leader and Solution.
There is a reason your prospecting is connecting with you. Something in her life has not yet been solved. She is looking to the solution, and wants to know it is you. Are you the leader she is looking for? Unequivocally.

Article Source: http://www.matrixsearches.com/

Thousands who enjoyed Edwin Ledgard’s One to One Marketing —In the Flow saw their businesses explode with FREE ACCESS to his Multilevel Expansion training. You are invited to relax into productivity by getting 47 or more qualified leads each and every day with Multilevel Expansion. See you over at edwinledgard.com right now.

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